Idiot Banter

I’m Gonna Email Santa

Posted By:

Matt

Posted On:

December 15th, 2007

Posted In:

Nonsense

Comments:

One Response, Join The Conversation.

How’s this for an amazing/disgusting marketing plan?

1. Buy the domain santa.com
2. Let kids create wish lists on santa.com
3. Load up santa.com with referral links to Amazon, iTunes, and Google ads.
4. Send the wish list full of referral links to the parents and encourage them to buy everything their kids want online using your referral links.
5. Get some superstar country singing kid (Billy Gilman) to sing a song called Santa.com all about emailing Santa your wish list on santa.com.
6. Get this song played on the radio over and over all holiday season.

Who is behind santa.com? At first I thought it was Amazon until I saw the iTunes links and the Google ads. Amazon probably wouldn’t need Google ads and they sell music now so they wouldn’t be linking to iTunes. It’s gross but I wish I had thought of it. It must have cost a fortune to buy santa.com.

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